OBJECTIVE: Create an advertising campaign to introduce Dunkin Donuts to a wide audience group through multiple social media platforms and billboards.
STRATEGY: Taking "DUNKIN DONUTS" into a new meaning, by picking out "I" and "DO" in the words, making it "YES, I DO". As a marriage scene is created by "YES, I DO", the feeling of happiness is created to the audience.
CONCEPT: A marriage scene where two donuts celebrate the happiness of their marriage, with the copy "YES, I DO" and " YOU, ME and DUKIN". The marriage is sweet, Dunkin is sweet.