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Dunkin Donuts 24/7

SPEC WORK

OBJECTIVE: Create an advertising campaign to introduce Dunkin Donuts' new launch of 24/7 store. 

STRATEGY: You'll never be alone with Dunkin Donuts 24/7 store, as the planets in the universe that surround you 24/7. They will never leave you alone, too. 

CONCEPT: The planet-like donuts stay on the starry night which accompanies you for 24/7, even it's in the late night. 

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dunkindonut_night_billboard(highres).jpg
donut_different_moon4.jpg
donut_different_moon3.jpg
dunkindonuts_email(highres).jpg
Donut24hrs.jpg