PROBLEM: Egg Farmers of Canada's intention of not solely introduce their egg product, but making the message more fun to read.
SOLUTION: Create an advertising campaign that's more interactive rather than simply introducing the eggs; so the audience can participate with the brand, and get to know about the product through the interaction.
STRATEGY: Do something different with your Sunday morning eggs. People tend to make their eggs scrambled when they making their eggs, but they don't have to be scrambled. They could be more creative. The Egg Farmers of Canada encourages the audience to make their Sunday morning eggs more creative and participate their Weekend Challenge by submitting their work on social media channels and hashtagging #Don'JustScrambleThem.