OBJECTIVE: Swatch will launch their new collection for the all-age group of audience.
STRATEGY: Because everyone's time is valuable. Because time is valuable.
Concept: Transform a Swatch plate into an eye to deliver a message that because everyone's time is valuable, Swatch EYE will keep its eye open and take care of your time, because time is valuable. A figure of kid is placed on the corner of the ad work, because people tend to think kids don't care about their time, but they actually do, because TIME IS VALUABLE.