Lululemon Social Content on Instagram

Background: Our aim for social media content creation at lululemon is to inspire each other and have fun by authentically living into the #thesweatlife through sweat, personal growth, and meaningful bonds. Visuals we post and how we speak to our guests will motivate our collective to elevate their own lives, and in turn, the world.

The Brief: Create an Instagram story to bring back the excitement and intrigue back to our bestseller Align Pant, a core product that comes in a variety of sizes, lengths, rises, and colors. The content should be a 3-7 slide Instagram story for @lululemon that includes an intro and outro (refer to @lululemon Instagram highlights) using product imagery to create an exciting and dynamic visual narrative – feel free to grab imagery from anywhere! The story should also incorporate considered typography and graphic treatments as typography and graphic treatment is a big part of the lululemon brand. In addition to this think about CTA’s, product education and call outs to give an extra layer of dimension to the content to help drive conversion.

Product: Align Pant

#sweatlife